About
A customer experience expert with 7 years of professional experience in end-to-end design for global technology brands. Skilled in delivering customer-centric & data driven solutions that improve user experience & conversion metrics.
UXR, UX, & UI Skills:
Strategy & Ideation | Information architecture | Wireframing | Prototyping | Visual design | Design documentation | Responsive web design | Script Writing | Usability testing | A/B, multivariate testing
General Skills:
Agile | User Stories Writing | Requirements gathering | Presentation & speaking | Attention to detail | Collaboration | Product Management | Quick Study | Compromise & Prioritization
developer Skills:
JavaScript | Amazon Web Services (AWS) | HTML | CSS
Tools:
Figma | Adobe Creative Cloud | Miro | Spark AR Studio | Google Ads & Analytics | Axure | Github | Visual Studio Code
EDucation:
JavaScript Web Engineer
DevLeague | December 2018
BFA Graphic Design
Art Institute of Seattle | March 2013
Work hisTory :
Central Pacific Bank | Lead UI/UX Designer | Digital Strategy
February 2019 - Present
Launch digital banking platform, increasing app rating from 2.1 to 4.6.
Update UI for digital applications and marketing website to align to updated brand
Develop User Research program to identify opportunities in digital marketing products, including recruiting, script writing, facilitating, and synthesizing findings.
Present & report on UX/UI initiatives to Executive Management.
Host company wide presentations of new products and research findings.
Work within an agile team to deliver designs for both web and native applications.
Projects
Rise 2020 - Launch new online and mobile retail banking platform, move marketing website from .com to .bank
Voyager - Launch updated brand identity, re-skin digital products
Avalara | UX/UI Designer | Avalara Web Properties
January 2016 - August 2017
Work cross-functionally in an agile team to define project timelines, technical requirements, build and deliver customer experiences on a fast-paced teamPartner with product owners to conduct qualitative and quantitative testing
Own test plans, writing, strategy, & implementation for A/B & multivariate testing
Subject matter expert on brand standards & governance for all web properties
Co-facilitated a cross-departmental design committee to define best practices
Provide insight & guidance to the executive team to align business goals
Microsoft | UX Designer | Xbox.com & MicrosoftStore.com
August 2013 - January 2016
Work cross-functionally to develop business requirements, perform A/B testing, demystify complex projects, deliver responsive design templates, & moreReflow existing templates, applying responsive web design
Lead designer for global campaigns (product launch, holiday, graduation, etc)
Lead designer for internal applications initiatives
Provided leadership & mentorship to junior teammates
Community :
AIGA Hawaii | Board Member, Digital Director
JSConf Hawaii 2019 | Organizer
Hack for the Sea 2018 | Participant